Top Gear Magazine for safe driving

Today I was browsing the web in search of cool advertisements. Although the ad is probably a year old, I'd never seen it before today. The advertisment is to share the dangers of driving and operating a device like a cell phone that can connect to social media. Alike texting and driving, it's also dangerous for people to update their Twitter, Facebook, and Check-in somewhere while operating a vehicle. I enjoyed the advertisement because it looks like a Google Maps post, but if you read closely the location arrow reads "Paul Johnson just checked in @ the botttom of the river Thames," and at the bottom in small lettering it says "Driving and social media just don't mix." I love this advertisment. I thought it was incredibly clever because if you saw it in the magazine you might have just thought it was an ad for something new from Google, which people love, and you'd be suprised to find it is something completely different. It is a good place to showcase the ad because Top Gear magazine is a car magazine. Although many people reading magazines may be able to drive, it is a great idea to put it in a car magazine. It almost insures that the audience has a car, wants a car, or knows people with cars, so they will be influenced by the ad. Overall, I thought the advertisment was incredibly well done.

LBJ for Samsung

In today's post I've decided to blog about a commercial that I saw for the first time this past week while watching the Miami Heat vs. Boston Celtics NBA game. The commerical is advertising one of Samsung's newest products, the Samsung Galaxy Note II. The product's spokesperson is Lebron James, recent basketball world champion, gold medalist, and NBA MVP. The commercial's first airing was at a great time. It was aired during the most popular game of the night, and was also aired right after Miami was presented with their championship rings. This was a good time because a lot of Lebron James fans were watching the game, so to see their idol back a product will make them want to buy that product. I enjoyed the commercial a lot. It was incredibly simple, and wasn't anything over the top or outrageous, but it was pieced together very well. The commercial is titled "Lebron's Day with the Samsung Galaxy Note II" and went through all the things Lebron does with his cell phone. The commercial shows Lebron doing everything from goofing around with his sons to walking out to the arena to play. The commercial does a nice job of showing important features of the phone but in a more discreet way. If I had the money to buy the product, I defintely would. I wanted this phone before I saw the commercial, but now I want it even more.

Microsoft Surface

I decided to blog about a commercial for a product I saw for the first time this past week. I don't remember what channel I was watching, but I saw this catchy commercial for Microsoft's most recent product, the Surface. The commercial was directed by Jon M. Chu, a director who often directs dancing pieces, like Step Up 2, which explains the basis of this commercial. The commercial creatively shows off Microsoft's new tablet, the surface which has different features than rival tablets. The commercial really focuses on showing the difference of the tablet, which is that you can connect a paper thin keyboard with ease. I think Microsoft did a good job with this commercial because there are so many tablets on the market right now and virtually they're all the same but this keyboard is a really good addition and it was smart for Microsoft to point that out to the audience. The commercial made me want to get this product for sure. It also showed how you can personalize your tablet with color keypad you want and is user friendly. I enjoyed this commercial, and the dancing was just a very creative, memorable way to display this cool, new product.

Ballet Soldier

Today I decided I would switch it up, and pick a print ad that I recently saw that I found to be effective. Not too long ago I saw this advertisement for Monster.com, a website that helps users create resumes, search for jobs, prepare for interviews and launch their dream career. I found it to be really eye catching but simple all wrapped in one. The advertisement didn't explain too much, it left enough for the audience to figure out, but there is enough information that the audience can make an educated guess at what the website does, if they've never heard of it before. I loved the simplicity of the ad. Monster.com used the white space well because it was important for the ad to play on colors. The difference between green and pink was really important to make an impact. The orange packaging was also well done because it used the company's colors as well as the fonts the company uses. Overall, I really liked this ad. It wasn't too flashy, but at the same time it was bold enough to make an impact, and I will definitely remember it.

Hey You Mister Dealer Man!

This week I chose to blog about a commercial that i've been seeing quite frequently lately. The advertisement is for Cars.com. The ad is so out there that, but is intriguing to me, but i'm not sure why. It makes me laugh every time I see it, but it's just so stupid that i'm almost embarrassed I find it humorous. In my opinion the best way to make your company memorable is to have a funny commercial. It may not always make consumers see your company how you want it to be viewed, but it'll guarantee that people will remember you commercial, and therefore your company; that's what Cars.com was going for.

Here's the awkwardly hilarious commercial for Cars.com:
http://www.youtube.com/watch?v=3Xm3jQuS_Jo

Cheerios Bandit

I've been waiting all week to post about this commercial. The Cheerios commercial is entitled "Big Brother." In the commerical a dad is getting breakfast for his young son and he pours some Cheerios on the table of the baby's highchair. When the dad turns his head to do something else, his older brother sneakishly comes in and takes half the Cheerios off the baby's table, puts them in his bowl, and creeps out of the room before dad can see. When the father turn backs around and notices the Cheerios are gone, he states "The Cheerios bandit got you again?" The son, who most likely says close to zero words, throws his hands in the air and just gives the cutest smile ever. After, in Cheerios yellow, the words Never Outgrown flash on the screen. This commercial is easily one of my favorite ever. I get excited when I see it come on because it geniunely makes me smile. I love the simplicity of it, and I love the fact that Cheerios didn't even say it was by them in the end. If I was in the market of purchasing cereal often, I do think this commerical would persuade me to buy Cheerios. From the commerical you understand that Cheerios is still that trustworthy, wholesome brand that you grew up with, and that your children should have the chance to grow up with as well. Cheerios did a great job, and I can't say enough good things about this.

Don't Tell Mom

This week I saw this Hyundai Santa Fe commercial for the first time. The commercial caught my eye at first. It features a father and his children doing things that the mother would't deem acceptable. For example, the father and the small children go to a horror film, they eat massive bowls of ice cream, and ski down huge slopes rather than kid slopes. The commercial is comical and cute, but it doesn't sell the car in any way. I understand at the end of the commercial Hyundai is attempting at selling experience, but this commercial isn't strong enough that if I was looking for a new car, I would go to the Hyundai dealership based off this commercial. By the end of the commercial I know nothing about the car besides what it looks like. It is a funny commercial but in the end, Hyundai is looking to make sales, and this commercial won't make people want to purchase the vehicle.

Live Más

Again, while watching football with my boyfriend is where I found the advertisement which I chose to write about today. Among all the other ads was this, the commercial for Taco Bell's Doritos Locos taco; a new taco with all the usual fixings but with a Doritos shell. The commercial was intriguing. It features a hip, catchy song, as well as an interesting way of displaying the taco. The commercial starts off showing a man sitting down opening the taco packaging, then he takes his phone out and takes a picture of the taco. He takes a picture and after that a long roll of what look like Instagram pictures begin. This ad does a nice job at reaching its target audience. By using the young sounding song, as well as the Instagram looking pictures, the commercial sells the taco better to Taco Bell customers, who are usually younger. Also, the commercial does a great job at adding to the hype of this product. It's a product which is unlike anything else on the market, so that alone will make some people want to purchase it and give it a try, but the commercial makes it even more appealing. The commercial definitely got me to try the taco. Tonight, my boyfriend and I took the walk down the street to the nearest Taco Bell and both bought the Doritos Locos taco. Not only do I enjoy the commercials, I also enjoyed the product itself, and will definitely buy one again.

Nissan Commerical

Nissan Commercial

Today while watching this Nissan commercial during the football game, I thought that it was rather shallow and did not make any sense. However, the next commercial break I saw the exact same commercial and thought it was actually clever. I feel that trying to understand this commercial the second time around, the producers used witty everyday life situations to present their product. It seems that including these scenes, which occur throughout peoples lives, makes it easier for the audience not only to relate but also to take an interest into the product.  Portraying a car that acts as a limit indicator for tire pressure and somebody's decision making makes the commercial more amusing and enjoyable to watch. In addition, this effect makes the product more appealing and desirable to the audience; even though no such life guidance accessory with come with the car. 

Chips, Chips, Chips

We see advertisements all the time. No matter where we look, there is something attempting to catch your eye and increase your curiousity, in hopes that you'll buy the item, or become loyal to the brand. Although there are so many brands and advertisements out there, when it came down for me to decide what I wanted to sit down and blog about, I had some trouble. There is such a clutter of ads trying to reach consumers, it was difficult for me to just pick one. When I started becoming frustrated, I figured I would think back to what I did today, and just think of something from there. At lunch I had some Lay's potato chips and that's what got me thinking. When I saw the bag I turned to my boyfriend and mentioned how cool I thought it was. The potato turning from a regular potato, into slices, into chips is absolutely genius. Althought the idea is very subtle, it is a creative idea. It is just another way to make consumers think differently. Even though chips aren't the healthiest things on the earth, some may look at this bag design and think they're heathier because of the natural potato, which is a great mind trick. Everyone can appreciate the bag's creative look.