Microsoft Surface

I decided to blog about a commercial for a product I saw for the first time this past week. I don't remember what channel I was watching, but I saw this catchy commercial for Microsoft's most recent product, the Surface. The commercial was directed by Jon M. Chu, a director who often directs dancing pieces, like Step Up 2, which explains the basis of this commercial. The commercial creatively shows off Microsoft's new tablet, the surface which has different features than rival tablets. The commercial really focuses on showing the difference of the tablet, which is that you can connect a paper thin keyboard with ease. I think Microsoft did a good job with this commercial because there are so many tablets on the market right now and virtually they're all the same but this keyboard is a really good addition and it was smart for Microsoft to point that out to the audience. The commercial made me want to get this product for sure. It also showed how you can personalize your tablet with color keypad you want and is user friendly. I enjoyed this commercial, and the dancing was just a very creative, memorable way to display this cool, new product.