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Again, while watching football with my boyfriend is where I found the advertisement which I chose to write about today. Among all the other ads was this, the commercial for Taco Bell's Doritos Locos taco; a new taco with all the usual fixings but with a Doritos shell. The commercial was intriguing. It features a hip, catchy song, as well as an interesting way of displaying the taco. The commercial starts off showing a man sitting down opening the taco packaging, then he takes his phone out and takes a picture of the taco. He takes a picture and after that a long roll of what look like Instagram pictures begin. This ad does a nice job at reaching its target audience. By using the young sounding song, as well as the Instagram looking pictures, the commercial sells the taco better to Taco Bell customers, who are usually younger. Also, the commercial does a great job at adding to the hype of this product. It's a product which is unlike anything else on the market, so that alone will make some people want to purchase it and give it a try, but the commercial makes it even more appealing. The commercial definitely got me to try the taco. Tonight, my boyfriend and I took the walk down the street to the nearest Taco Bell and both bought the Doritos Locos taco. Not only do I enjoy the commercials, I also enjoyed the product itself, and will definitely buy one again.