Today I decided I would switch it up, and pick a print ad that I recently saw that I found to be effective. Not too long ago I saw this advertisement for Monster.com, a website that helps users create resumes, search for jobs, prepare for interviews and launch their dream career. I found it to be really eye catching but simple all wrapped in one. The advertisement didn't explain too much, it left enough for the audience to figure out, but there is enough information that the audience can make an educated guess at what the website does, if they've never heard of it before. I loved the simplicity of the ad. Monster.com used the white space well because it was important for the ad to play on colors. The difference between green and pink was really important to make an impact. The orange packaging was also well done because it used the company's colors as well as the fonts the company uses. Overall, I really liked this ad. It wasn't too flashy, but at the same time it was bold enough to make an impact, and I will definitely remember it.
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