Don't Tell Mom

This week I saw this Hyundai Santa Fe commercial for the first time. The commercial caught my eye at first. It features a father and his children doing things that the mother would't deem acceptable. For example, the father and the small children go to a horror film, they eat massive bowls of ice cream, and ski down huge slopes rather than kid slopes. The commercial is comical and cute, but it doesn't sell the car in any way. I understand at the end of the commercial Hyundai is attempting at selling experience, but this commercial isn't strong enough that if I was looking for a new car, I would go to the Hyundai dealership based off this commercial. By the end of the commercial I know nothing about the car besides what it looks like. It is a funny commercial but in the end, Hyundai is looking to make sales, and this commercial won't make people want to purchase the vehicle.

Live Más

Again, while watching football with my boyfriend is where I found the advertisement which I chose to write about today. Among all the other ads was this, the commercial for Taco Bell's Doritos Locos taco; a new taco with all the usual fixings but with a Doritos shell. The commercial was intriguing. It features a hip, catchy song, as well as an interesting way of displaying the taco. The commercial starts off showing a man sitting down opening the taco packaging, then he takes his phone out and takes a picture of the taco. He takes a picture and after that a long roll of what look like Instagram pictures begin. This ad does a nice job at reaching its target audience. By using the young sounding song, as well as the Instagram looking pictures, the commercial sells the taco better to Taco Bell customers, who are usually younger. Also, the commercial does a great job at adding to the hype of this product. It's a product which is unlike anything else on the market, so that alone will make some people want to purchase it and give it a try, but the commercial makes it even more appealing. The commercial definitely got me to try the taco. Tonight, my boyfriend and I took the walk down the street to the nearest Taco Bell and both bought the Doritos Locos taco. Not only do I enjoy the commercials, I also enjoyed the product itself, and will definitely buy one again.

Nissan Commerical

Nissan Commercial

Today while watching this Nissan commercial during the football game, I thought that it was rather shallow and did not make any sense. However, the next commercial break I saw the exact same commercial and thought it was actually clever. I feel that trying to understand this commercial the second time around, the producers used witty everyday life situations to present their product. It seems that including these scenes, which occur throughout peoples lives, makes it easier for the audience not only to relate but also to take an interest into the product.  Portraying a car that acts as a limit indicator for tire pressure and somebody's decision making makes the commercial more amusing and enjoyable to watch. In addition, this effect makes the product more appealing and desirable to the audience; even though no such life guidance accessory with come with the car. 

Chips, Chips, Chips

We see advertisements all the time. No matter where we look, there is something attempting to catch your eye and increase your curiousity, in hopes that you'll buy the item, or become loyal to the brand. Although there are so many brands and advertisements out there, when it came down for me to decide what I wanted to sit down and blog about, I had some trouble. There is such a clutter of ads trying to reach consumers, it was difficult for me to just pick one. When I started becoming frustrated, I figured I would think back to what I did today, and just think of something from there. At lunch I had some Lay's potato chips and that's what got me thinking. When I saw the bag I turned to my boyfriend and mentioned how cool I thought it was. The potato turning from a regular potato, into slices, into chips is absolutely genius. Althought the idea is very subtle, it is a creative idea. It is just another way to make consumers think differently. Even though chips aren't the healthiest things on the earth, some may look at this bag design and think they're heathier because of the natural potato, which is a great mind trick. Everyone can appreciate the bag's creative look.