Don't Tell Mom

This week I saw this Hyundai Santa Fe commercial for the first time. The commercial caught my eye at first. It features a father and his children doing things that the mother would't deem acceptable. For example, the father and the small children go to a horror film, they eat massive bowls of ice cream, and ski down huge slopes rather than kid slopes. The commercial is comical and cute, but it doesn't sell the car in any way. I understand at the end of the commercial Hyundai is attempting at selling experience, but this commercial isn't strong enough that if I was looking for a new car, I would go to the Hyundai dealership based off this commercial. By the end of the commercial I know nothing about the car besides what it looks like. It is a funny commercial but in the end, Hyundai is looking to make sales, and this commercial won't make people want to purchase the vehicle.