Sunday, October 7, 2012

Cheerios Bandit

I've been waiting all week to post about this commercial. The Cheerios commercial is entitled "Big Brother." In the commerical a dad is getting breakfast for his young son and he pours some Cheerios on the table of the baby's highchair. When the dad turns his head to do something else, his older brother sneakishly comes in and takes half the Cheerios off the baby's table, puts them in his bowl, and creeps out of the room before dad can see. When the father turn backs around and notices the Cheerios are gone, he states "The Cheerios bandit got you again?" The son, who most likely says close to zero words, throws his hands in the air and just gives the cutest smile ever. After, in Cheerios yellow, the words Never Outgrown flash on the screen. This commercial is easily one of my favorite ever. I get excited when I see it come on because it geniunely makes me smile. I love the simplicity of it, and I love the fact that Cheerios didn't even say it was by them in the end. If I was in the market of purchasing cereal often, I do think this commerical would persuade me to buy Cheerios. From the commerical you understand that Cheerios is still that trustworthy, wholesome brand that you grew up with, and that your children should have the chance to grow up with as well. Cheerios did a great job, and I can't say enough good things about this.

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