Top Gear Magazine for safe driving

Today I was browsing the web in search of cool advertisements. Although the ad is probably a year old, I'd never seen it before today. The advertisment is to share the dangers of driving and operating a device like a cell phone that can connect to social media. Alike texting and driving, it's also dangerous for people to update their Twitter, Facebook, and Check-in somewhere while operating a vehicle. I enjoyed the advertisement because it looks like a Google Maps post, but if you read closely the location arrow reads "Paul Johnson just checked in @ the botttom of the river Thames," and at the bottom in small lettering it says "Driving and social media just don't mix." I love this advertisment. I thought it was incredibly clever because if you saw it in the magazine you might have just thought it was an ad for something new from Google, which people love, and you'd be suprised to find it is something completely different. It is a good place to showcase the ad because Top Gear magazine is a car magazine. Although many people reading magazines may be able to drive, it is a great idea to put it in a car magazine. It almost insures that the audience has a car, wants a car, or knows people with cars, so they will be influenced by the ad. Overall, I thought the advertisment was incredibly well done.

LBJ for Samsung

In today's post I've decided to blog about a commercial that I saw for the first time this past week while watching the Miami Heat vs. Boston Celtics NBA game. The commerical is advertising one of Samsung's newest products, the Samsung Galaxy Note II. The product's spokesperson is Lebron James, recent basketball world champion, gold medalist, and NBA MVP. The commercial's first airing was at a great time. It was aired during the most popular game of the night, and was also aired right after Miami was presented with their championship rings. This was a good time because a lot of Lebron James fans were watching the game, so to see their idol back a product will make them want to buy that product. I enjoyed the commercial a lot. It was incredibly simple, and wasn't anything over the top or outrageous, but it was pieced together very well. The commercial is titled "Lebron's Day with the Samsung Galaxy Note II" and went through all the things Lebron does with his cell phone. The commercial shows Lebron doing everything from goofing around with his sons to walking out to the arena to play. The commercial does a nice job of showing important features of the phone but in a more discreet way. If I had the money to buy the product, I defintely would. I wanted this phone before I saw the commercial, but now I want it even more.